Elizabeth Long is a behavioral designer and the founder of DTA Innovation. Her journey to becoming a behavioral designer began after working on implementing or evaluating social programs that were not designed around the realities of peoples’ lives and how people actually think and act. Seeing numerous social programs fail to improve lives because of their top-down design or their lack of client input led her to the field of behavioral design, the intersection of behavioral economics, behavioral science, and human-centered design.
In her work, Ms. Long challenges the myth that knowledge transfer alone changes behavior. She focuses on the systemic and contextual factors that influence behavior and how using contextual cues to design interventions leads to better outcomes. She is the behavioral design lead for the International Center for Advocates Against Discrimination and has worked with the World Health Organization, the Harvard University School of Public Health, Tipping Point Community, World Food Programme, and USAID, among others.
She holds a BA in International Studies and Natural Sciences Public Health from Johns Hopkins, an MA in International and Development Economics from the University of San Francisco, and an MS in Agricultural and Resource Economics from the University of California Davis.